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VISUAL STRATEGY
+ STORYTELLING

Creative communications specialist with 7+ years of experience translating complex ideas into accessible, engaging content across digital, print, and video. I craft strategic storytelling solutions that support education, public engagement, and organizational goals.
 
With a strong foundation in curriculum design and visual communication, I thrive at the intersection of creativity, clarity, and impact.

PORTFOLIO

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DESIGN + MARKETING STRATEGY
MICHIGAN STATE UNIVERSITY 

DIGITAL CONTENT CREATOR
MITSUBISHI LOGISNEXT AMERICAS INC.

INDEPENDENT CREATIVE SOLUTIONS
FREELANCE 

With experience across a multitude of creative tools and platforms, my technical fluency supports storytelling that is both strategic and visually compelling.

SKILLS, TOOLS, 
+ APPLICATIONS

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Adobe Suite, Graphic Design, Salesforce, Social Media, Email Marketing, Content Management, SEO Campaign, Copywriting, Intuiface, Editorial Layout, Video Editing, B2B Strategy, Photography, Photo Editing,

UX Design, Illustration, Customer Service

©2025 by Catherine Hermanson.

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