With a strong foundation in social media strategy, brand identity, analytics, CRM, and copywriting, I have developed and executed impactful marketing campaigns across industries, including travel, gaming, and independent creator marketing. My expertise in email marketing and social media—particularly on platforms like Instagram and TikTok—has allowed me to craft compelling narratives that drive engagement and increase sales. By leveraging data-driven insights and elevated communication strategies, I create cohesive brand messaging that not only resonates with target audiences but also fosters long-term brand loyalty.

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My communication skills have been instrumental in advancing sustainability initiatives and educational outreach. At Potter Park Zoo, I developed marketing strategies to promote environmental efforts and incentives, transforming complex sustainability goals into accessible, actionable messages. Additionally, through MSU’s study abroad program, I helped connect students with the cultural and economic landscape of South Africa, making mathematics more approachable through real-world applications. Whether driving forward brand initiatives or inspiring new perspectives, I use marketing as a tool to inform, engage, and create lasting impact.